Posts Tagged ‘attendees’

Member Engagement Creates Stronger Communities

Friday, July 8th, 2011

Upon completion of another successful annual conference for one of our association clients, I’m reminded how refreshing it is for the membership to engage in face-to-face discussions. A conference is the ultimate opportunity for engagement with not only staff but other association members and board members. Communicating face- to-face helps create stronger personal networks and connections to the association, and opportunities to advocate the association to the non-member attendees.

5 Tips on How to Prepare for Next-Generation Email Campaigns

Friday, July 1st, 2011

We’ve all read about the current best practices for association email campaigns: content personalization, list segmentation, A/B testing of content & subject lines, and more. While these best practices remain to be important in improving the effectiveness of current email campaigns, new technologies are quickly entering the vernacular of marketing and communications departments everywhere. Let’s take a look at the five most important changes to email communications that may look new now, but will be as common as the subject line in just a few years.

See How Easily Your Association Can Keep Exhibitors Coming Back – Part 2

Monday, May 23rd, 2011

Last week, I shared a couple of ways that event management teams can ensure a great exhibitor experience.

Have you ever attended a meeting or event and just could not sit still?

Friday, April 15th, 2011

Well, you are not going crazy and you are not alone. There is a reason for this behavior and there is a solution. The reason is people attending the event are really in pain from the set-up of the room! Meetings are not only going green but ergonomic too. Room sets in the standard means people face the front in rows and in straight lines, which have scientifically been found to create stress on the body and a diminished attention span for participants.