Those in the professional association field are familiar with the scope of benefits members have come to rely on, and know the funding required to keep services top notch can be difficult to come by. Increasing revenue by soliciting members is an obvious choice; however, if your organization is using a standard nonprofit model of fundraising, it may be missing out.
Posts Tagged ‘engage’
When planning a special event, does your organization have clearly defined goals? Do those goals include raising money for your cause? Unfortunately, this is easier said than done. Even when costs are carefully managed, miscellaneous expenses involved from invitations to permits, staff time to venue rentals can quickly overcome a nonprofit’s budget.
The growth of social media has changed the face of marketing & communications while providing great value to small businesses and not-for-profit associations — especially those with limited resources and budgets. These tools offer an easy and affordable way to connect with your community, grow your customer base, and be a part of industry conversations. But experts advise that social media can’t be a singular effort — it must be part of a well-crafted and actively managed strategic communications plan.